Google Adwords is one of the most effective and quickest advertising methods on the Internet today.
But if you don't know what you are doing you can lose a lot of money.
It is a double edge sword business, and if you are not prepared, the competition and Google can eat you up.
Here are 6 Google Assassin ways to keep your cost down-
1) Use targeted keywords
Keyword relevancy is the key to success with Google AdWords.
Hence, Keyword research is a key.
A good place to start is to use Google's own keyword research tool. This is available when you set up your Adwords account.
Decide if the keywords you are considering has a demand and whether the targeted keyword is suitable to the campaign.
If for example, you are promoting a product such as a digital camera, look at bidding on the product name or if you are selling wedding favors in Sydney, bid on keywords, Wedding Favors Sydney'.
And best yet, look at 'long tail keywords' which often cost less than a penny on adwords, and more targeted.
To sum it up, you need to know who you are targeting, and your target audience needs to know how to find you.
2) Research Your Competitor
Dig up some keyword clues from the competition, and find the best keywords they are using in the page titles.
Then, monitor the keyword performance of the competitors.
If the competition is still visible after 1 week, most likely they are making money.
This is good sign to get in now.
3) Number 1 is not the best
Avoid the Number 1 is the best position.
There are too many 'gungho' clickers which can be costly to your business.
Best position is to look at between number 2 to number 5.
The point, you don't need to be the number 1 bidder.
Bidding lower can work to your favor.
4) Opt out of content network program..
When you first set up your Adwords account, opt out of the 'content network'. Doing this you will avoid publishing your ad in the AdSense on other publisher's websites (which are often less targeted) and can dramatically lower AdWords cost.
5) Write relevant ads
Writing relevant ads is highly recommended.
Not only will the ads get more clicks you will pay less per click.
In other points, with AdWords the more clicks you can get to your ad, the less you will have to pay to Google.
Take the time to work on eye-catching ad titles, and your ad content.
Eye catching titles that can get the readers attention will win the clicks.
6) Alternatively, copy your competition.
This ties up point 2 and point 4...let your competition do all the work.
Most likely, they have done all the testing, and experimenting.
And yes, why not save your own time and money, and just copy their existing ad to get the best possible return.
Google Adwords requires a lot of commitment, dedication and a minimum sum of money to start with.
And if you know what you are doing you can keep the cost of your Adwords campaign low.
About the Author:
Learn how Google Assassin can swipe your competitor's keywords, pay less than 1 penny per click, and auto-generate cash-pulling websites in minutes.
Visit http://www.squidoo.com/google-assassin-101/ to Crack the $1,132,323 Google Adwords Code.
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